About Always Alternative


Always Alternative is run solely by Erica Chambers who creates gothic, horror and fantasy accessories from a variety of materials. She specialises in using polymer clay to create uniquely designed heart shaped necklaces with a variety of inspirations.

Love your horror movies? Erica happens to be an 80s kid and grew up watching Hellraiser, Nightmare on Elm Street, Child's Play and so much more! These influences are obvious in her work and she's more than happy to be given a movie and design something for you based on that!

Prefer less gore and more goth? That's no problem at all! Erica loves her bats, coffins, skulls and anything by Tim Burton, so you're in good company with Always Alternative.

Erica also has another side which often shows in her designs. She loves the whimsy of movies such as Labyrinth and Alice in Wonderland and is a sucker for a sparkly glitter piece, so look out for those!

Erica makes a variety of accessories and gifts, from jewellery, including sterling silver earrings, to hair accessories and wall hangings. Custom work is always welcome so feel free to send her a message if you'd like something made just for you!

Misfit of the Month


Read our feature on Always Alternative here

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Black heart The Crow, Hanging decoration, wooden heart, gothic wedding, The Raven
Black heart The Crow, Hanging decoration, wooden heart, gothic wedding, The Raven
£8.00
Hellraiser necklace, gothic horror valentine, pinhead, horror necklace, cenobites, red heart necklace, white heart
Hellraiser necklace, gothic horror valentine, pinhead, horror necklace, cenobites, red heart necklace, white heart
£17.00
Labyrinth Necklace, white heart necklace, It's Only Forever, David Bowie, Wedding, Crystals, Jareth The Goblin King, valentines gift
Labyrinth Necklace, white heart necklace, It's Only Forever, David Bowie, Wedding, Crystals, Jareth The Goblin King, valentines gift
£19.00
The Rocky Horror Picture Show bracelet, Tim Curry, Time Warp, musical, Transylvania
The Rocky Horror Picture Show bracelet, Tim Curry, Time Warp, musical, Transylvania
£15.00
Labyrinth bracelet, David Bowie, Jareth, Jim Henson, Ludo, Hoggle, Dance magic dance, it's only forever
Labyrinth bracelet, David Bowie, Jareth, Jim Henson, Ludo, Hoggle, Dance magic dance, it's only forever
£15.00
Sacred Heart bracelet, gothic heart bracelet, tattoo style jewellery
Sacred Heart bracelet, gothic heart bracelet, tattoo style jewellery
£15.00
Beetlejuice Necklace, Lydia Camera Necklace, Beetlejuice Movie, Movie Jewellery, Tim Burton, Beetlejuice cartoon, Strange and Unusual
Beetlejuice Necklace, Lydia Camera Necklace, Beetlejuice Movie, Movie Jewellery, Tim Burton, Beetlejuice cartoon, Strange and Unusual
£10.00
Gothic pin, spooky pin, Frankie the Monster, gothic valentine gift, enamel pin badges, Frankensteins monster
Gothic pin, spooky pin, Frankie the Monster, gothic valentine gift, enamel pin badges, Frankensteins monster
£7.00
Hellraiser necklace, Pinhead necklace, Horror Heart Necklace, Clive Barker, Hellbound heart, horror Movie Jewellery, Doug Bradley
Hellraiser necklace, Pinhead necklace, Horror Heart Necklace, Clive Barker, Hellbound heart, horror Movie Jewellery, Doug Bradley
£23.00
Beetlejuice bracelet, Beetlejuice jewellery, Beetlejuice cartoon, Tim Burton, Lydia Deetz, strange and unusual
Beetlejuice bracelet, Beetlejuice jewellery, Beetlejuice cartoon, Tim Burton, Lydia Deetz, strange and unusual
£15.00
Anatomical Heart Necklace, red heart necklace, gothic Christmas, Valentines gift, medical jewellery, cardiac
Anatomical Heart Necklace, red heart necklace, gothic Christmas, Valentines gift, medical jewellery, cardiac
£22.00

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